Friday, June 27, 2014

RWR: MEET CHERYL, CREATOR OF BIA

ROAM FREE, UNPLUG, LIGHTEN UP:BIA

About 6 months ago, my Garmin died.  RIP Garmin.  Fortunately, I'd already gotten on board the BIA train so I knew all my watch problems would eventually be solved.  I just had to wait.  And I was more than willing to do so.  What's BIA, you ask?  It's an athletes' dream device.  Two devices, actually.  The watch itself is the first piece and the Go Stick, a small computer that clips onto your clothing, is the second. (see photo) Together, they are the technology dream team.  The BIA-Sport tracks your workout with QuickConnect GPS, provides an SOS safety alert to your emergency contacts, and automatically uploads all your data to the online training log without having to plug in...to anything.  Why two pieces?  Keeping them separate allowed for a crazy slim and lightweight watch that is an absolute joy to run, bike and swim with.  Clearly, I love my BIA.  Today, I am so fired up to introduce you to Cheryl Kellond, one of the two masterminds behind this brilliant product.  Cheryl is a triathlete and realized years ago that there was not a single watch/GPS device on the market that was able to meet all of her needs.  Rather than wait around to see if it would eventually be developed, she grabbed the bull by the horns and made it herself.  How 'bout them apples?  When my BIA arrived in the mail, I immediately reached out to Cheryl to see if I could feature here on RWR.  Here is her story.  Many thanks to Cheryl for sharing and to the BIA team for rocking my wrist.

RUNNERS WHO ROCK: 
CHERYL KELLOND

Name: Cheryl Kellond
Where you're from: I am an east coast transplant to California.
Where you reside now:  Manhattan Beach CA (it doesn’t suck!)
Age: 43
Occupation: Founder of Bia Sport
Blog/website: www.bia-sport.com

RUNNING & MUSIC:
What do you love most about running?  Disconnecting from work.

What do you love most about music?  If I play it loud enough I sound like I sing really well.  Oddly no one else agrees.

Her biggest runner girl fan moment ever 
w/ Kara Goucher and Lauren Fleshman

CHERYL'S FAVORITES:
Band (current, all time or both):  The Replacements
Album (current, all time or both):  Totally tied on this one: Aerosmith's 'A Little South of Sanity' and Sugar's 'F.U.E.L.'
Race venue: Anything in Utah.
Music venue: My car.
Race distance: 70.3 (I am a triathlete)
Show you've seen live? I’ve seen Green Day, John Mellencamp, and Maxwell live multiple times. That’s sort of screwed up, huh?
Ice cream flavor: Vanilla





THIS OR THAT:
Sweet or salty? Salty
Live or recorded? Recordings of Live
Coffee or tea? Coffee
Summer or winter? Summer




MORE MUSIC INFO:
Which band or artist would you go see tonight if you could? Bob Mould

Which band or artist (wait...but no longer alive or playing together) would you go see tonight if you could? The Replacements

Which band or artist would you like to have dinner with tonight if you could? Pink. But I actually don’t like her that much, so I would swap out with my bestie Kirsten, because she loves Pink. I would sneak out for dinner with my husband.

CIRCA 1984

Which band or artist would you like to be playing alongside you during your next race (or long run)? The GoGo’s

Top 5 Songs for running, dancing or both?
Dancing With Myself - Billy Idol  
Mama Kin - Aerosmith  
Is it Good to You - Heavy D  
Everlasting Love - Gloria Estafan  
Hit me With Your Best Shot - Pat Benetar  

Last 5 Songs you listened to today?
SAME AS ABOVE
Long Beach 1/2 Marathon w/ her besties
(Cheryl's in the middle rocking her BIA)

1 comment:

  1. Let Cheryl know that The Replacements are back and performing in full action! Touring all summer with my favorite drummer, Josh Freese.

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